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Privacy Policy

Last updated: 3/23/2026

This Privacy Policy (“Policy”) governs how Markitro(“Company”, “we”, “our”, “us”) collects, uses, processes, and protects personal data in accordance with applicable laws including the Information Technology Act, 2000 (India), associated rules, and the General Data Protection Regulation (GDPR).

1. Definitions

  • Personal Data: Any information relating to an identifiable individual.
  • Data Controller: Markitro determines purposes and means of processing.
  • Data Processor: Third parties processing data on our behalf.
  • Processing: Collection, storage, use, transfer, or deletion of data.

2. Information We Collect

  • Identity Data: Name, business name, contact details.
  • Technical Data: IP address, browser type, device info.
  • Usage Data: Interaction with pages, features, sessions.
  • Communication Data: Emails, chats, support queries.
  • Payment Data: Processed via secure third-party gateways (we do not store card details).

3. Legal Basis for Processing (GDPR)

  • Consent – when you provide data voluntarily.
  • Contractual Necessity – to deliver services.
  • Legitimate Interests – to improve and secure services.
  • Legal Obligations – compliance with laws.

4. How We Use Data

  • Service delivery and operations
  • Customer support and communication
  • Marketing and analytics
  • Security, fraud detection, and compliance

5. Analytics & Third-Party Tools

We use third-party tools such as Google Analytics, Meta (Facebook Pixel), and similar platforms to understand user behavior, improve services, and optimize marketing campaigns. These tools may collect anonymized usage data via cookies.

6. Cookies & Tracking

Cookies are used to enhance functionality, analyze performance, and personalize content. You may disable cookies through your browser settings; however, some features may not function properly.

7. Data Sharing

We do not sell personal data. We may share information with:

  • Service providers (hosting, analytics, payments)
  • Legal authorities when required
  • Business transfers (merger/acquisition scenarios)

8. Data Security

We implement administrative, technical, and physical safeguards including encryption, secure access controls, and infrastructure protections aligned with industry standards.

9. Data Retention

Personal data is retained only as long as necessary for service delivery, legal compliance, and business purposes.

10. User Rights (GDPR & India)

  • Right to access and obtain a copy of your data
  • Right to correct inaccurate data
  • Right to erasure (“Right to be forgotten”)
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time

11. International Data Transfers

Data may be transferred and processed outside your jurisdiction with adequate safeguards in place.

12. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from minors.

13. Policy Updates

We may update this Policy periodically. Continued use of services constitutes acceptance of changes.

14. Contact & Grievance Officer (India IT Rules)

In accordance with applicable Indian laws, you may contact our grievance officer:

Markitro Team
Email: hello@markitro.in